We're Pure Design.
Born in Milan.
Founded in 2016, Pure Design started as a two-person web design studio in Milan. Today we're a full-service digital team of eight, working with clients across Italy and Europe on everything from brochure websites to complex e-commerce platforms.
We believe great digital experiences are built on the same principles as great Italian design: rigour, simplicity, and attention to every detail. We apply that philosophy to every project — no matter the budget.
Our values
Quality over quantity
We take on fewer projects so each one gets our full attention. We'd rather do ten things brilliantly than fifty things adequately.
Honest communication
No jargon. No hiding bad news. We tell you what's working, what isn't, and what we're going to do about it.
Results, not deliverables
A beautiful website that doesn't convert is a failure. We measure success by your growth, not our hours billed.
Made in Italy
Our Italian roots inform our design sensibility: precision, elegance, and an obsession with craft that shows in every pixel.
Meet the team
Marco Ferretti
Founder & Creative Director
Marco brings 10+ years of brand and digital design experience from Milan's creative industry. He leads every project's creative direction.
Sofia Ricci
Lead Web Developer
Sofia specialises in performant, accessible front-end development. She has shipped over 80 WordPress and Shopify projects.
Luca Conti
Head of Marketing
Luca leads SEO and paid media strategy. He has managed over €500k in ad spend and built organic search programs from zero to hundreds of thousands of monthly visitors.
Giulia Moretti
Social Media Strategist
Giulia manages social for brands across fashion, hospitality, and B2B tech. She has grown accounts from zero to six-figure followings.
Rooted in Italy,
working globally.
Our studio is located in the heart of Milan — Italy's design and business capital. We work with clients across Italy, the EU, and internationally, with fluent service in English and Italian.
Whether you're a small local business in Rome, a growing startup in Turin, or an international brand entering the Italian market, we understand your context and your audience.
Get in touchLocation
Via Tortona 37, 20144 Milano MI, Italy
Business hours
Monday–Friday, 9:00–18:00 CET
Start a conversation
We'd love to hear about your project. No sales pressure — just a friendly chat.